To create a distinctive French fragrance brand that epitomises contemporary luxury and gender neutrality, blending minimalist aesthetics with niche-level sophistication. The brand needed to capture the essence of modern elegance through a clean and intentional design ethos, with an emphasis on sustainability and innovation. From concept to completion, the brand was to reflect its unique name, A-chromiq (“without colour”), in every element of its identity and product offering.
Ask
• Brand concept and naming: Develop a brand identity that encapsulates modernity, inclusivity, and timeless elegance, with a minimalist approach that aligns with the name A-chromiq.
• Product development: Collaborate with Master Perfumer Nathalie Feisthauer to create a unique fragrance line that balances artistry and innovation, appealing to a diverse, sophisticated audience.
• Packaging and design: Design packaging that is not only visually striking but also sustainable, reflecting the brand’s values of transparency and responsibility.
• Market positioning: Establish A-chromiq as a niche luxury fragrance brand that stands out in the competitive market through its distinct ethos and uncompromising quality.
The Result
A-chromiq emerged as a groundbreaking fragrance brand that seamlessly combines artistry, minimalism, and inclusivity. Every aspect of the brand was thoughtfully crafted:
• Fragrance collection: Developed in collaboration with Nathalie Feisthauer, the debut collection features complex, gender-neutral scents that resonate with modern luxury.
• Packaging design: The minimalist packaging mirrors the brand’s ethos, featuring clean lines and sustainable materials, creating a tactile, refined experience.
• Brand identity: A-chromiq’s name and visual language stand out in the niche fragrance market, emphasizing its ethos of “without colour” through sleek, monochromatic design.
• Market impact: Positioned as a contemporary leader in gender-neutral luxury fragrances, A-chromiq appeals to a discerning global audience seeking sophistication and innovation.
Projects