A—chromiq
A distinctive French fragrance brand that epitomises contemporary luxury and gender neutrality, blending minimalist aesthetics with niche-level sophistication. The brand needed to capture the essence of modern elegance through a clean and intentional design ethos, with an emphasis on sustainability and innovation. From concept to completion, the brand was to reflect its unique name, A-chromiq (“without colour”), in every element of its identity and product offering.
Deliverables
Art Direction
Brand Positioning
Brand Identity
Product Design
Print + Packaging
Digital Design / UI + UX
Film + Campaign
A-chromiq was created with a mission to break down traditional gender boundaries in fragrance. In this world, florals, woods, and spices exist without assigned gender, offering a balanced, inclusive approach. With an unconventional, understated aesthetic, A-chromiq presents a collection of uniquely crafted, niche fragrances, elegantly distilled into minimalist design.