A-chromiq—
Modern luxury, without colour


Brand Challenge

A distinctive French fragrance brand aiming to redefine contemporary luxury through a gender-neutral, minimalist aesthetic. The goal was to merge niche-level sophistication with a clean, intentional design ethos — embedding sustainability and innovation at every stage. The brand’s unique name, A-chromiq (“without colour”), needed to be reflected consistently across identity, packaging, and product experience.
Creative Strategy

From concept to completion, we built A-chromiq as a design-driven fragrance brand where every visual and tactile element reinforced its monochrome, understated character. This included developing the brand name, visual identity, product design, and packaging systems — all guided by sustainable material choices and an editorial-grade visual language. Digital presence and campaign imagery were crafted to balance modern elegance with an avant-garde edge, positioning the brand within the cultural conversation on genderless beauty.
Result

A-chromiq launched with a highly curated debut collection, gaining early recognition in luxury and niche fragrance circles. Its monochrome packaging and minimalist campaigns created a distinctive shelf presence and strong visual recall. Sustainability-focused production processes and editorial storytelling attracted press attention and influencer engagement, positioning the brand as a credible new voice in luxury fragrance and gender-neutral beauty.




Deliverables

•  Directed art direction across all brand touchpoints, establishing a distinctive monochrome, gender-neutral visual language.
•  Defined brand positioning to merge niche fragrance sophistication with contemporary, sustainable luxury.
•  Created a complete brand identity system, from logo and typography to photographic style and campaign assets.
•  Led product design for fragrance packaging and accessories, ensuring alignment with sustainability goals and premium market expectations.
•  Designed print, packaging, and tactile brand materials to reinforce the brand’s minimalist, art-driven ethos.
•  Developed digital design (UI/UX) for e-commerce and brand platforms, delivering a clean, elevated, and intuitive user experience.
•  Directed film and campaign production for brand launch, integrating editorial storytelling with cultural positioning.




A-chromiq was conceived to redefine the fragrance landscape — breaking away from the industry’s entrenched gender codes. In this world, florals, woods, and spices exist without prescription, creating a balanced and inclusive olfactory language that speaks to all. Guided by an unconventional yet refined aesthetic, the brand’s identity is distilled into a monochrome, minimalist design system that allows the product to take centre stage. Each fragrance is crafted to niche standards, blending innovation, sustainability, and cultural relevance into a collection that feels as considered in its storytelling as it is in its scent composition