I combine strategic vision with design excellence, leading high-performing teams to deliver transformations across identity, product, campaign, and digital. My work spans the full brand ecosystem — from naming and positioning to retail, packaging, and film.
An early adopter of AI, I integrate tools like Runway, Midjourney, Raspberry AI, and Refabric into concepting and production, expanding creative possibilities without losing craft.
Email: sc[at]simoncrofts.co