Simon Crofts


Creative Director
AboutSimon Crofts is a creative director and vision leader shaping how brands move through culture. He has led creative for heritage icons and market disruptors alike — from Fi’zi:k to Nike and Carrera to Understated Era and A-chromiq.

An early adopter of AI, he integrates tools like Runway, Midjourney, Fermat AI, Raspberry AI, and Refabric into concepting and production, expanding creative possibilities without losing craft.

For collaborations, brand partnerships, or fractional creative direction
sc[at]simoncrofts.co
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