Simon CroftsDesign and Art Direction Fi’zi:k
ProjectsDuring his ten-year tenure as Creative Director at fi'zi:k, Simon oversaw all aspects of design, branding, packaging, digital, advertising, and film. This pivotal period in his career was marked by the creation of award-winning work that significantly contributed to the brand's most successful years in sales and product launches, including the notable first launch of shoes for the brand and cycling apparel.
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