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Projects

Showcase projects across fashion, sport, lifestyle, and beauty, spanning product design, branding, digital, and film.

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Thought leadership

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001

Counterculture
to couture

Simon Crofts is a seasoned creative leader with over 25 years of experience transforming brands at the intersection of fashion, beauty, and lifestyle. As a global creative director, Simon has revitalised some of the industry’s most recognised names, blending strategic insight with bold storytelling across digital, physical, and experiential channels.