From reimagining Ohmme activewear to his seminal role and 10-year tenure as Creative Director at the prestigious Italian cycling brand fi'zi:k, his vision has consistently pushed boundaries and redefined ‘relevance’. To the creative force, visionary and designer behind luxury utiliarian fashion label Understated Era

Simon is uniquely positioned at the intersection of brand and product creation, delivering a cutting-edge, forward-thinking, and visually captivating approach to global brands that balances both art and commerce.

—Branding
—Fashion/Sport Design
—Luxury and Beauty
—Art Direction/Design
—Film
—GenAI

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Projects
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