Simon Crofts
Creative Director
I partner with brands in a fractional capacity—offering senior creative leadership that bridges vision and execution. It’s a model built for how brands work today: flexible, embedded, and deeply connected to culture. Whether guiding a full rebrand or defining the next chapter of a campaign, my role is to bring creative clarity—helping brands move with purpose and relevance across fashion, sport, beauty, and lifestyle.
Every brand already carries its own DNA. My work is about refining that identity—shaping its creative vision, translating it into design and storytelling, and ensuring it holds together through the shifting codes of culture.
I approach each partnership as both a senior creative leader and a collaborator, bringing structure where it’s needed, inspiration where it’s missing, and coherence where it matters most.
Available for brand commissions, studio partnerships, and fractional creative direction.
sc[at]simoncrofts.co