Simon CroftsCreative Director Sheep Inc.
Sheep Inc. is more than a brand—it’s a movement redefining fashion by blending timeless style with a commitment to sustainability, storytelling, and human connection. Every piece they create embodies a philosophy of care: care for the planet, for the people who wear their clothes, and for the future we all share. Through their innovative approach, Sheep Inc. invites consumers to wear their values, offering garments that not only feel incredible but also carry a profound purpose.
To launch their latest collection, Simon Crofts took the helm as the director and editor of a captivating brand film and photography campaign. Collaborating with the talented Director of Photography Miguel Cármenes.
The resulting visuals are a seamless blend of emotional storytelling and aesthetic brilliance, capturing the essence of Sheep Inc.’s product. A movement towards a more conscious and deeply human fashion future.
Projects