● Showreel 25
● A-chromiq
A French fragrance brand where contemporary luxury dissolves boundaries of gender and convention.
● Understated Era
An English menswear house embodying quiet luxury, blending traditional tailoring with modern minimalism.
● OHMME
A refreshed identity and product language that broadens appeal while speaking to a new, sustainability-conscious generation.
● fi’zi:k
Elevating the brand’s creative direction, building a unified global identity, and successfully launching new product categories.
● Carrera
Eyewear in motion. A series of collection films for Carrera.
● Sheep inc.
A fashion film for Sheep Inc. — a tactile study of knitwear, nature, and modernity.
● KASK
A rebrand KASK Snow repositioned as a precision-driven, design-led player in the snow sports market.
● Taylored London
A balanced quintessential British charm of modern minimalism.
● Fashion Editorial
Fabricated realities. Reshaping fashion’s visual language through GenAI moving image and stills.
Coming Soon.
Through his practice, studio-c, Simon partners with founders and CMOs to shape brand vision, build creative systems, and produce campaigns that connect culture and commerce. The studio operates globally, drawing on a flexible network of designers, photographers, strategists, and AI specialists — scaling projects while maintaining creative precision.
An early adopter of AI, he integrates tools like Runway, Midjourney, Raspberry AI, and Refabric into concepting and production, expanding creative possibilities without losing craft.
For collaborations, brand partnerships, or fractional creative direction
sc[at]simoncrofts.co
Fractional Creative DirectionOngoing leadership to refine and expand those codes across campaign and content.
CampaignsCreative direction for seasonal or collaborative drops, ensuring everything feels part of the same world.
Capsule Collections Creative direction and design for limited releases across menswear, streetwear, and activewear, connecting product, campaign, and storytelling.