● Showreel 25
● A-chromiq
A French fragrance brand where contemporary luxury dissolves boundaries of gender and convention.
● Understated Era
An English menswear house embodying quiet luxury, blending traditional tailoring with modern minimalism.
● OHMME
A refreshed identity and product language that broadens appeal while speaking to a new, sustainability-conscious generation.
● fi’zi:k
Elevating the brand’s creative direction, building a unified global identity, and successfully launching new product categories.
● Carrera
Eyewear in motion. A series of collection films for Carrera.
● Sheep inc.
A fashion film for Sheep Inc. — a tactile study of knitwear, nature, and modernity.
● KASK
A rebrand KASK Snow repositioned as a precision-driven, design-led player in the snow sports market.
● Taylored London
A balanced quintessential British charm of modern minimalism.
● Fashion Editorial
Fabricated realities. Reshaping fashion’s visual language through GenAI moving image and stills.
Coming Soon.
I combine strategic vision with design excellence, leading high-performing teams to deliver transformations across identity, product, campaign, and digital. My work spans the full brand ecosystem — from naming and positioning to retail, packaging, and film.
An early adopter of AI, I integrate tools like Runway, Midjourney, Raspberry AI, and Refabric into concepting and production, expanding creative possibilities without losing craft.
Email: sc[at]simoncrofts.co