Simon Crofts
Global Creative Director
London
London
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Simon has an entrepreneurial mindset, a conceptual thinker and leader who excels in driving change and embracing challenges beyond the comfort zone. Committed to diversity, inclusion, and identity, he designs with purpose, aiming to provoke thought and disrupt the norm. Always striving for improvement and dedicated to delivering impact and driving transformation.
Standing at the forefront of brand and product creation, blending innovation, progressiveness, and aesthetic excellence, his distinctive approach has garnered acclaim from global brands, establishing him as a future-forward Creative Director. With a visionary eye and a commitment to pushing boundaries, Simon consistently elevates brand experiences to new heights.
Simon has developed an illustrious career as a Creative Director, acquiring a wealth of skills in design, fashion, and product creation. His agility, versatility, and adaptability have enabled him to stay ahead of the curve, creating with verve, edge, and attitude. Unafraid to try new approaches, Simon continually strives to provoke, acquire, and retain customers and global audiences. An avid lover of Asian culture, he is heavily influenced by Japanese and Korean design.
He is a hands-on expert in fashion, fragrance/beauty, graphic and digital design, art direction, branding and film. He possesses comprehensive experience in the fashion manufacturing process, from initial sketches to final garment production. As a standout brand creative, he has spearheaded brand creation, naming, brand refreshes, and complete overhauls. His creative and critical thinking skills enable him to strategise effectively and infuse purpose into every project.
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