Creative direction for fashion, beauty and lifestyle brands across product, image and film.
UA . Call me what you want
Music video
Rosa Roja
Editorial . 26
Mr. Sunshine
Editorial . 26
Mother lode
Editorial . 26
Piscina
Editorial . 26
Bloom
Editorial . 26
Porcupine
Editorial . 26
1996
Editorial . 26
Off-season
Editorial . 26
Flowers
Editorial . 26
Safe for work (NSFW)
Editorial . 26
EDC
Editorial . 26
Cornucopia
Editorial . 26
Les Tres Xemeneies
Editorial . 26
Warm honey
Editorial . 26
Simon Crofts is a London-based Creative Director working across fashion, beauty, lifestyle and performance brands.
Through NONnormal, he builds campaign worlds, image direction and visual systems across product, image and film.
The studio works with AI-enabled creative development to accelerate ideation, visual exploration and campaign/editorial image creation while maintaining taste, craft and control.