Taylored London

VO: Callum Turner

Projects

Taylored London is a modern men’s grooming brand crafted with quintessential British charm and a distinct London flair. The branding combines minimalism with a clean, contemporary aesthetic, designed to resonate with the discerning modern consumer. Rooted in clean beauty principles, the brand features vegan formulas that align with sustainability and ethical values. To bring the essence of Taylored London to life, a captivating brand film was produced, shot by Simon Crofts, and narrated by acclaimed actor Callum Turner, embodying the brand’s sophistication and timeless appeal.

• Brand Naming

The name Taylored London was meticulously crafted to reflect a sense of bespoke quality and British heritage, resonating with the discerning modern consumer. Product names such as Peckham Dry, Hackney Slick, and Bethnal Sheen cleverly play on iconic London place names while referencing product textures and finishes. This playful yet sophisticated naming strategy added a unique personality to the brand and strengthened its London-centric identity.

• Product Development

Taylored London focused on creating a line of high-performance grooming products with clean, vegan formulations. Each product was carefully developed to meet the principles of clean beauty, ensuring it was free from harmful ingredients while maintaining exceptional efficacy. Sustainability was a key priority, with every formulation designed to appeal to the ethically-minded consumer. The product range reflected the versatility and modern needs of its audience, with each product offering specific benefits to match its clever naming.

• Market Positioning

The brand was strategically positioned to attract a premium audience seeking quality and sophistication in their grooming routines. Taylored London stands at the intersection of tradition and modernity, leveraging its quintessentially British identity to differentiate itself in the competitive men’s grooming market. The clever integration of iconic London place names into product names reinforced the brand’s urban, contemporary appeal.