fi’zi:k

Cycling

Creative direction across brand, product and image for a global performance cycling brand. The work focused on establishing a clear, contemporary creative language that could scale across collections, campaigns, retail and global markets — elevating fi’zi:k into a more premium, lifestyle-led position while retaining technical credibility.

A cycling brand seeking to establish a new high-end category and product language that could scale without excess.

Creative Direction
Brand, Product, Image-making

Index