Simon Crofts


Creative Director

A creative leader working at the intersection of fashion, sport, beauty and lifestyle. 


● Showreel 25


● A-chromiq

A French fragrance brand where contemporary luxury dissolves boundaries of gender and convention.


● Understated Era

An English menswear house embodying quiet luxury, blending traditional tailoring with modern minimalism.


● OHMME

A refreshed identity and product language that broadens appeal while speaking to a new, sustainability-conscious generation.







● fi’zi:k

Elevating the brand’s creative direction, building a unified global identity, and successfully launching new product categories.


● Carrera

Eyewear in motion. A series of collection films for Carrera.


● Sheep inc.

A fashion film for Sheep Inc. — a tactile study of knitwear, nature, and modernity.


● KASK

 A rebrand KASK Snow repositioned as a precision-driven, design-led player in the snow sports market. 







● Taylored London

A balanced quintessential British charm of modern minimalism.



● Fashion Editorial

Fabricated realities. Reshaping fashion’s visual language through GenAI moving image and stills.

Coming Soon.