Impact and reception
The animated films for collection successfully positioned the brand as a pioneer in eyewear design, leveraging cutting-edge digital storytelling to engage both consumers and industry professionals. The films not only enhanced the collection’s launch but also reinforced Carrera’s legacy of combining style and performance in eyewear innovation.
Product Modeling and Rendering:
• Each product in the collection was meticulously 3D-modeled, capturing the precise details of Carrera’s signature designs, from the elegant curves of the frames to the intricate detailing of the materials.
• High-fidelity rendering techniques were employed to highlight the premium quality of the materials, such as lightweight metals, innovative acetates, and polarised lenses.
• Realistic textures and lighting effects brought each product to life, ensuring they looked as luxurious and dynamic in the digital films as they do in person.
Animated film direction:
• The films were designed to convey the energy and bold spirit of the Carrera brand, seamlessly blending artistic storytelling with technical precision.
• Each animation showcased the eyewear’s unique features, such as the ergonomic fit, lens technology, and innovative hinges, through dynamic camera angles, fluid motion, and interactive 360-degree rotations.
• Movement was synchronized with a modern, energetic soundtrack that mirrored Carrera’s sporty, adventurous ethos.
Cross-platform optimisation:
• The films were created in adaptable formats for seamless use across digital platforms, including social media, Carrera’s website, and online advertisements.
• At the MIDO event in Milan, the films were displayed on large-format screens, providing an immersive experience that captured the audience’s attention.
Storytelling and Brand Messaging:
• Each film followed a cohesive narrative arc that linked the collection to Carrera’s heritage and contemporary innovation.
• Themes of speed, adventure, and individuality were woven into the visual narrative, reflecting the brand’s alignment with motorsport culture and urban lifestyle.