Carrera
To introduce the 2018 Carrera Eyewear Collection, a series of visually arresting animated films was conceptualised and crafted, showcasing the range’s innovative design, craftsmanship, and distinct aesthetic. The campaign was a centrepiece for both online platforms and the prestigious MIDO eyewear event in Milan, a global stage for optical design and technology.
Deliverables
Art Direction
Direction
Film
The animated films for collection successfully positioned the brand as a pioneer in eyewear design, leveraging cutting-edge digital storytelling to engage both consumers and industry professionals. The films not only enhanced the collection’s launch but also reinforced Carrera’s legacy of combining style and performance in eyewear innovation.