A London-based creative director shaping branding, products and packaging for global names including AllSaints, Brooks England, Carrera, Escada, Fi’zi:k, Hugo Boss, Kask, Nike, Ohmme, and more

Projects

Fashion, sport, lifestyle, and beauty

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Thought leadership

001

Counterculture
to couture

Simon Crofts is a seasoned conceptual creative leader with over two decades of experience transforming brands at the intersection of fashion, beauty, and lifestyle. As a creative director, Simon has revitalised some of the industry’s most recognised names, blending strategic insight with bold storytelling across digital, physical, and experiential channels.