Kask — Simon Crofts | Creative Director

Simon Crofts
Creative Director

Kask

In 2020, the rebrand of Kask Snow marked a pivotal moment for the brand, redefining its positioning and visual identity in the highly competitive snow sports market. This comprehensive rebrand centered around the concept of ‘Preparation,’ emphasising its importance as the foundation for performance on the slopes. The rebrand not only reshaped the brand’s look and feel but also aligned its narrative with the precision, focus, and determination required in ski culture.

The rebrand encompassed a complete overhaul of Kask Snow’s creative direction, including art direction, casting, digital assets, and physical brand presence. A meticulously crafted suite of marketing materials was developed, culminating in an immersive experience at the IPSO Show in Munich.

Deliverables
Art Direction
Brand Positioning 
Brand Identity 
Digital Design / UI + UX
Film + Campaign

Preparation
A cinematic brand film highlighted the ritual of preparation before skiing, capturing the quiet moments of focus and the powerful connection between athlete and environment.

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