Project Overview
The rebrand encompassed a complete overhaul of Kask Snow’s creative direction, including art direction, casting, digital assets, and physical brand presence. A meticulously crafted suite of marketing materials was developed, culminating in an immersive experience at the IPSO Show in Munich.
Creative Direction
• A new visual language was introduced, embodying elegance, precision, and modernity to resonate with both seasoned skiers and the new generation of snow sports enthusiasts.
• The tone and messaging revolved around the theme of ‘Preparation Is Everything’ connecting the meticulous nature of skiing with Kask’s dedication to craftsmanship and innovation.
Art Direction & Casting
• The art direction for the campaign emphasized dynamic motion and pristine alpine settings, capturing the beauty and intensity of preparation before hitting the slopes.
• Casting focused on a diverse range of athletes and models, each embodying the discipline, skill, and passion central to the world of skiing.
Microsite for the New Collection
• A sleek, intuitive microsite was designed to showcase the new collection, offering a seamless user experience.
• Features included 360-degree product views, an interactive sizing guide, and immersive storytelling elements that brought the “Preparation” concept to life.
Lookbook: ‘Snow’
• The lookbook titled ‘Snow’ served as a visual manifesto of the rebrand, blending aspirational imagery with technical details of the collection.
• Printed on premium materials, it became a collector’s item for retailers and customers alike, further solidifying Kask Snow’s position as a luxury performance brand.
Brand Film: ‘Preparation’
• A cinematic brand film highlighted the ritual of preparation before skiing, capturing the quiet moments of focus and the powerful connection between athlete and environment.
• The film was released across digital platforms, driving engagement and setting the tone for the rebrand.
IPSO Show Event in Munich
• The rebrand culminated in an immersive brand experience at the IPSO Show in Munich, where the new identity was brought to life.
• The exhibit featured:
•Interactive displays showcasing the new collection.
•Live screenings of the brand film.
• A curated installation that walked visitors through the rebranding journey and the philosophy of ‘Preparation’.
• The event was praised for its innovation and design, leaving a lasting impression on industry insiders and attendees.