About
KASK Snow—
Preperation
KASK Snow needed to redefine its positioning and visual identity to compete in the high-performance snow sports market. The goal was to establish a narrative that resonated with both elite athletes and style-conscious skiers, while differentiating the brand from long-established competitors.
I developed a complete rebrand anchored in the concept of “Preparation” — framing it as the essential foundation for peak performance on the slopes. This informed every element of the creative direction, from art direction and casting to digital assets and physical brand environments. A new visual language was applied across all touchpoints, supported by a suite of premium marketing materials and an immersive IPSO Show brand experience in Munich.
The rebrand repositioned KASK Snow as a precision-driven, design-led player in the snow sports market. The cohesive identity and immersive trade show presence elevated brand perception, strengthened its credibility with professional athletes, and expanded appeal to a broader lifestyle-oriented audience, creating a platform for sustained growth in a competitive category.
• Directed art direction for the rebrand, creating a cohesive visual language across all brand touchpoints.
• Defined brand positioning centred on the concept of Preparation as the foundation for alpine performance.
• Designed and implemented a complete brand identity system, including logo refinements, typography, colour palette, and photographic style.
• Led digital design (UI/UX) for web and digital assets, ensuring a seamless, premium user experience.
• Directed film and integrated campaign production, from casting and location scouting to final execution across digital, print, and physical environments.
A cinematic brand film highlighted the ritual of preparation before skiing, capturing the quiet moments of focus and the powerful connection between athlete and environment.