To reimagine Ohmme’s brand and product portfolio from the ground up, ensuring relevance and desirability in a saturated market. This involved:
• Transformational branding, positioning, and tone of voice.
• Enhancing the design and performance of existing products while integrating sustainability into the core of the offering.
• Expanding the product range to include new subcategories, such as Life Wear.
• Introducing innovative signature pieces that would serve as icons of the brand’s ethos and technical prowess.
The transformation repositioned Ohmme as a brand at the intersection of activewear, lifestyle, and sustainability. The revitalised identity resonated with both core customers and new demographics, resulting in increased brand loyalty and market share. The introduction of diffusion lines like Life Wear broadened the brand’s appeal, offering customers versatile and comfortable pieces that seamlessly integrated into their daily lives. Signature products, such as the RAY jacket AG47 edition, became a symbol of the brand’s innovative and sustainable approach.