Ohmme sought to redefine its identity and expand its market presence in the highly competitive activewear and lifestyle segments. The goal was to elevate the brand’s positioning, enhance product offerings, and create a cohesive voice that resonated with a modern, sustainability-conscious audience. This required a complete overhaul of its branding, product strategy, and design language, aligning with the evolving needs of its customers while maintaining the brand’s core values.
Ask
To reimagine Ohmme’s brand and product portfolio from the ground up, ensuring relevance and desirability in a saturated market. This involved:
• Transformational branding, positioning, and tone of voice.
• Enhancing the design and performance of existing products while integrating sustainability into the core of the offering.
• Expanding the product range to include new subcategories, such as Life Wear.
• Introducing innovative signature pieces that would serve as icons of the brand’s ethos and technical prowess.
Result
The transformation repositioned Ohmme as a brand at the intersection of activewear, lifestyle, and sustainability. The revitalised identity resonated with both core customers and new demographics, resulting in increased brand loyalty and market share. The introduction of diffusion lines like Life Wear broadened the brand’s appeal, offering customers versatile and comfortable pieces that seamlessly integrated into their daily lives. Signature products, such as the RAY jacket AG47 edition, became a symbol of the brand’s innovative and sustainable approach.
Projects