Simon Crofts
Creative Director


Taylored London

Taylored London is a modern men’s grooming brand crafted with quintessential British charm and a distinct London flair. The branding combines minimalism with a clean, contemporary aesthetic, designed to resonate with the discerning modern consumer. Rooted in clean beauty principles, the brand features vegan formulas that align with sustainability and ethical values. 
Taylored London focused on creating a line of high-performance grooming products with clean, vegan formulations. Each product was carefully developed to meet the principles of clean beauty, ensuring it was free from harmful ingredients while maintaining exceptional efficacy. Sustainability was a key priority, with every formulation designed to appeal to the ethically-minded consumer. The product range reflected the versatility and modern needs of its audience, with each product offering specific benefits to match its clever naming.



Deliverables
Art Direction
Brand Positioning

Brand Identity

Product Design

Print + Packaging

Digital Design / UI + UX
Film + Campaign


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