About
Taylored London—
Rooted in clean beauty
Taylored London needed to enter the competitive men’s grooming market with a brand that balanced quintessential British charm and modern minimalism. The challenge was to create a distinctive identity and product story that would resonate with the discerning, ethically-minded consumer, while clearly communicating its clean beauty principles and vegan, sustainable formulations.
I developed a brand identity that merged London sophistication with a clean, contemporary aesthetic. This extended across visual identity, packaging, and digital touchpoints — all designed to communicate purity, performance, and style. Product naming and copy were crafted to be both clever and benefit-led, reinforcing the high-performance and ethical values of the range. Sustainability cues were embedded in every aspect of the brand experience, from eco-conscious packaging to transparent ingredient storytelling.
The launch positioned Taylored London as a credible, design-led entrant in the men’s grooming category. The minimalist identity and clean beauty messaging resonated strongly with its target audience, building early traction in both DTC and retail channels. The cohesive product line and sustainability-first narrative established the brand as a trusted choice for the modern, style-aware consumer.
• Directed art direction to merge quintessential British charm with a clean, contemporary aesthetic.
• Defined brand positioning to target discerning, ethically-minded male consumers in the grooming sector.
• Created a complete brand identity system, including logo, typography, colour palette, and photographic style.
• Led product design and packaging development, integrating sustainable materials and clean beauty cues.
• Crafted tone of voice, product naming, and copywriting to align with high-performance, vegan, and ethical values.
• Oversaw digital design (UI/UX) for e-commerce and brand platforms, ensuring a seamless and premium customer journey.
• Directed campaign development for launch, covering photography, social media, and content creation.