• Develop a compelling brand identity, including the name, visual direction, and core messaging, that captures the spirit of understated elegance and innovation.
• Design a pre-collection that draws inspiration from traditional English tailoring, integrating contemporary minimalism and influences from streetwear, sportswear, and technical apparel.
• Establish a distinctive digital presence that reflects the brand’s luxurious, inclusive essence while being intuitive and engaging for users.
• Position the brand as a non-binary luxury fashion challenger, appealing to a discerning global audience.
understatedera.com